2020 hasn’t been a great year for most of us. But it certainly has been a year of employee engagement on social media. Employee engagement has been around since the birth of ‘employment’. But employees, now more than ever before, are seen as ambassadors. No longer are employees seen as contracted providers of services within constrains of time and specifically allocated tasks.
People are contracted for being people rather than machines, don’t you agree? But unlike machines, we actually communicate in the true sense of the word. From the moment you hire someone, you should think strategically in terms of employee engagement. You can then put your plan into action through training and stipulation of values.
Business strategies have changed dramatically with the world’s digital transformation. To keep up with changes and upgrades, businesses are now contracting ambassadors and are investing in a new type of engagement – digital communication.
In the modern digital world, we no longer separate profitability and productivity, from employee engagement and the ability to manage digital communication. Savvy entrepreneurs run their businesses fully aware, that their best ambassadors are their employees. A company’s mission and values, and how they relate to employees individually and collectively, is at the core of employee engagement through communication skills.
You must understand that your employees are your best ambassadors. Communication skills are indispensable to your company’s employee engagement strategy. Are you able to effectively communicate your company’s values and mission to your employees? And what policy do you have in place in relation to digital communication, in particular, social media?
Can you remember a time when IT departments were commissioned to block access to any social media platforms? Of course you do. It wasn’t that long ago. In fact, a few companies still have that policy in place, whilst others unblock access during lunch break. But in 2020, especially during a year long pandemic, when employee engagement and communication skills programs have gone through the roof, many are laying down their swords. Unmistakably, social media platforms are now powerful sources of information and tools of communication.
Are your employees allowed easy access to social media platforms? If they are, have you got social media training integrated in your communication skills program? Just think that we’re living in a time of digital transformation and consumer interaction. By reviewing your company’s employment contracts and policies, you improve your standards as a brand and share those standards with your employees, smoothly making your mark in a new, forever digital world.
If you are considering changing some policies in your company, please give us a call. Corporate lawyers can help you understand the importance of employee engagement and allowing them to utilise social media platforms as tools for your brand. SG
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