Reef Break or Shore Break – which is safer for surfers?

Reef BreaK or Shore BreakSometimes information and advice can be much like a large Australian reef break. A huge wall of information can rise up, but without a guiding hand or some key sign posts, it’s then too easy to lose your balance, get lost in the detail and let the whole project of future planning come crashing in on itself. Entrepreneurs can be faced with too many ideas or too much advice on how to achieve all sorts of results.  Sometimes the most difficult question is: Where do I start and what should I focus on? The key to this is picking up trends, what’s coming up on the radar and how to navigate through stormy waters. Ultimately, what are the key ingredients for future business success?

To help solve that problem I assembled a panel of speakers chaired by City AM Editor Christian May at the Institute of Directors last night; I selected those that I felt were at the cutting edge of some of the most important aspects of our economy and business. If you haven’t heard of all of them before, my bet is that you will soon: Ed Vaizey MP Minister for Culture and Digital Affairs, Jackie Fast of Slingshot – disruptive sponsorship agency, Joan Smith of Recordsure, Archie Ravishankar of Bizbase, and Troy Collins of Endource, Rajeeb Dey of Enternships.

The key question that they had to answer was: What does the future hold? What should be top of your agenda as a director? Some interesting themes emerged in the debate that followed, including “How can the government better harmonise preferential tax rates (e.g. Google tax)”? Businesses should stop paying lip service to diversity, ensure and actually recruit on a fully blind basis to race, gender, orientation – root and branch. Start-up is OK but what about scale up – how do companies break through to the international and global level, where is the strategic support and what more could be done to help businesses?

If you want to follow more, catch up with #iodnextgen. If you’re an entrepreneur and want to push your business to the next level, but face legal and regulatory constraints, then call me to discuss. If you want to network with these interesting people, join our Business Solutions Network.

Oh and the answer to the above – Shore Break is better for beginners – because if all goes to pot, you get to walk back on the beach and go sunbathing instead!

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