Let’s raise our glasses to 2015 as the year of employee engagement and communication programs. Employee engagement has always been around since the birth of ‘employment’ but the employee is now, more than ever before, seen as an ambassador, rather than a contracted provider of services within constrains of time and tasks. In other words, people are contracted for being people rather than machines, don’t you agree? And unlike machines, we actually communicate in the true sense of the word. From the moment you pick someone out of a group of hopeful future employees, you’re thinking strategically about employee engagement – it’s always been that way through training and stipulation of values.
Strategies however, have changed dramatically with the world’s digital transformation, and to keep up with the speed of light changes and upgrades, companies are now contracting ambassadors and are investing in a new type of engagement – communication skills.
It is impossible to separate profitability and productivity from employee engagement and the ability to communicate, which is why the more savvy of entrepreneurs run their companies fully aware that their best ambassadors are their employees. They invest in communication skills, by making sure that everyone in the company knows where the company is going and how it’ll get there. A company’s mission and values, and how they relate to employees individually and collectively, is at the core of employee engagement through communication skills.
Now, think about this carefully: if you were bald, could you sell a miracle hair growth potion? So if you understand that your employees are your best ambassadors and that communication skills are indispensable to your company’s employee engagement strategy, are you able to effectively communicate your company’s values and mission to your employees? And what policy do you have in place in relation to social media?
Can you remember a time when IT departments were commissioned to block access to any social media platforms? Of course you do. It wasn’t that long ago. In fact, a few companies still have that policy in place, whilst others unblock access during lunch break. But in 2015, when employee engagement and communication skills programs have gone through the roof, many are laying down their swords and waving their white flags with icons that only a few years ago were ambiguous, but are now unmistakably powerful sources of information – a flying blue bird (whose name is Larry), a thumbs up, an owl, an ‘in’ against a Spanish blue background – these symbols are obligatory on any website.
The question is: are your employees allowed easy access to these social communication platforms, and if they are, have you got social media training integrated in your communication skills program? Just think that we’re living in a time of digital transformation and consumer interaction. By reviewing your company’s employment contracts and policies, you improve your standards as a brand and share those standards with your employees, smoothly making your mark in a new, forever digital world.
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