The Bialetti Moka Transaction

How do you find that angle for your product, that edge which makes you stand out from the crowd?

It’s the entrepreneur’s perennial problem  for anyone involved in promoting a product or service. How do you make your potential customer ‘WAKE UP’ and smell the Coffee, and rush out to buy what you’re supplying, then make good on what you’re selling?

The challenge that nearly all businesses have, is that they are in a crowded market – pushed and pulled in different directions – trying very hard to get their message across, while at the same time chasing down multiple opportunities. Getting heard can be difficult, so you need some kind of edge, so you’re recognised for what you stand for. You also need to deliver on what you promise.

moka cafetiere

Having a clear identity and recognisable brand helps. Couple that with the gumption to do things differently and execute on what you offer.  A good example of this is the story of the man behind the Moka coffee pot – Renato Bialetti. His recent passing reminds us of how, with a clear focus and commercial flair, he made his father’s invention a household name (akin to the Dyson cleaner). The story goes that he got one of his key business breaks by approaching Aristotle Onassis in the Gents and the deal was followed up from there!

Getting the agreement signed and putting the wheels in motion for delivery will be a critical step in securing those revenues from sales. We can help you document everything by putting it into writing quickly and efficiently.

It so important to make sure that momentum is not lost between the sign off meeting and the date of the first order or prototype. For that reason we can provide you with that agreement within 2 hours. Yes, that’s right! You could agree something over breakfast and by coffee have everything signed. How does that sound? Plenty of time left then, to get a Moka boiling on the stove and celebrate the transaction.

Put us to the test! Turn up the heat on your next sales meeting and with our help, promise what no-one else can deliver. Call me, David Gordon, on 0207 702 6081.

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